Iron Man relaunch: Extremis returns

Tony Stark is back, and has ditched the red and gold.

After a week of vague teasers, Marvel has shed more light on Iron Man’s fall relaunch, which is set to tread in some familiar territory.

Consider this excerpt from Marvel’s press release:

The lethal techno virus Extremis is out in the wild and for grabs to the highest bidder! It’s up to Tony Stark to contain it and that means creating a new suit of armor!

If that doesn’t sound familiar, it should. Extremis was Warren Ellis’ definitive take on the character, and as for Tony’s technology running amok — that’s been covered already in the armor wars storyline. Twice.

Look familiar?

Writer Kieron Gillen seems content to rehash tropes found in a lot of Iron Man stories — all that’s missing is Tony’s alcoholism rearing its head.

Moreover, artist Greg Land has designed an armor that looks very reminiscent of the Mainframe armor out of the ’90s A-Next series. It’s a little disconcerting that both the writer and artist seem to be rehashing ideas at the beginning of their run.

Still, Marvel Editor in Chief Axel Alonso says, “Kieron and Greg are about to take Iron Man on a journey unlike anything he’s ever experienced.

“This creative team took the X-Men to the next level, and with Iron Man they’re taking everything you know and love about the character and putting a spin on it that will have readers buzzing.”

Gillen also told Marvel.com that he’s planning to focus on one-and-done stories rather than the longer arcs fans have become accustomed to in Matt Fraction’s run.

“I really want to mix it up with single issue stories because I think that quite a few people are feeling the same way,” he said. “Single issues are an exciting place to go and anyone can jump on with any of the first five issues, not just issue #1. [In] each of those issues I introduce Iron Man; I say something meaningful about a character that you may know already and I want it to be accessible and to pop.”

The paper copy of the book will also include a code for a free digital copy on the Marvel Comics app for iOS and Android, and “special augmented reality content” available through the Marvel AR app — including cover recaps and behind the scenes features.

The Marvel Now! Iron Man relaunch is set for November.

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